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Marshmallows and Financial Planning

Saving money can be a little like passing on a tantalizing piece of cake; you know you should, but...

In a challenging investment environment, it's important to remember that factors beyond stock market gyrations can impact financial success.  The ability to save money plays a vital role.  Unfortunately, saving can be hard.  Really hard.  A recent article in the New Yorker highlights the difficulties that we all struggle with in delaying immediate gratification.

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